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宜春市全域旅游抖音短视频网络营销专题培训班圆满结束

来源:本站原创 2018-12-28 16:35:58 信息索取号:11262 点击:

12月23日-25日,市旅发委组织全市各级旅发委、景区、乡村旅游点60余名旅游宣传骨干开展了“抖音短视频网络营销专题”培训。

本次培训是?#35270;?#24403;前旅游网络宣传营销新?#38382;频?#21457;展,有数据显示,抖音平台目前?#31449;?#25773;放量已经高达30亿,俨然成为爆点内容的制造器。特别是在旅游业,抖音短视频今年以来已造就了国内外很多网红景区景点,为旅游目的地带来了大量的游客。"抖音+景区”的这种营销模式?#28304;?#27969;量、?#28304;?#31881;丝、?#28304;?#20256;播效应,可以放大景区的核心优势,已经成为新?#30446;?#30865;传播渠道。

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市旅发委副主任易延玲在开班仪式上致辞

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字节跳动 武汉、江西总监 王劲松 授课

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授课现场

本次培训,既有基本理论知识,也有操作技巧,还安排了景区实地训练。基本实现了三个目的,一是达到了参训人员获得抖音操作知识的目的?#27426;?#26159;了让参训人员有了短视频网络营销思路的目的。三是形成了全市旅游宣传联合营销团队的目的。


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?#38382;?#22810;样的现场教学

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景区实地训练

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